An incredible tweet by the son of the owner of a newly opened mom-and-pop doughnut store in Texas led to scores of customers and all items being sold out over the weekend.
“My dad is sad cause no one is coming to his new donut shop,” read a Saturday tweet from Billy By. The tweet included several pictures, including one of his father standing alone in “Billy’s Donuts” and another of the empty parking lot outside. By also included the address of the shop in the message thread.
By Sunday morning, the previously “lonely” dad was bombarded with customers. KPRC-TV reported that the store was “slammed” with people buying doughnuts. Even James Woods, the actor, retweeted the photo and wrote, “Help this guy out.”
By Sunday evening, the shop had “completely sold out of donuts and kolaches,” By tweeted, adding: “You are all amazing. I can’t thank everyone enough for coming out and supporting local businesses. This means so much to my family.”
As of late Sunday, By’s initial post had gathered nearly 220,000 retweets and nearly 470,000 likes. “Billy’s Donuts” is in Missouri City, which is about 20 miles southwest of Houston.