Microsoft’s Super Bowl Commercial Featuring Kids With Special Needs Is So Heartwarming

Whether you came for the actual game, the snacks, the camaraderie or the commercials, there’s no denying that tons of companies take advantage of the opportunity to have tens of millions of viewers watch their ads on Super Bowl Sunday. Microsoft definitely had this moment during the 2019 Super Bowl. As many families and friends gathered around to watch the football game, the company showcased a commercial that centered on a different kind of gameplay, one that’s much more inclusive for everyone.

Microsoft showed off their new Xbox adaptive controller in a truly heartwarming commercial that showed the stories of Grover, Owen, Taylor and several more children living with disabilities. In the ad, the kids talk about how being able to enjoy playing video games with their friends brings them so much joy.

The company also posted the commercial on its official YouTube channel. Watch it below, but not before grabbing a box of tissues. Seriously, just try not to cry when Owen’s dad talks about how big of a difference the controller makes for his son:

On YouTube, the video is posted with this caption: “When technology empowers each of us, it empowers all of us. This Super Bowl, follow the inspirational story of passionate young gamers rising to the top of their game with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft’s commitment to building accessible technology that levels the playing field and creates opportunity for all of us.”

The Microsoft commercial and what it stands for are incredibly important. Gaming has been so important for disabled people for decades, which is why it’s very heartbreaking to see people vilify gamers and gaming culture. It’s both an escape and an empowering activity for so many people.

The Patriots may have technically defeated the Rams in the game, but it feels like these awesome kids and their families were the real Super Bowl winners!

Share on Facebook